Cookies and Other Tracking Technologies Policy

When consulting one of our websites, our mobile apps (hereinafter “Websites”) or subscribing to our newsletter, cookies and other tracking technologies (hereinafter “Cookies”) may be placed on your device (computer, tablet or smartphone). The information below explains how Cookies work and how to use the current tools to configure them.

What are Cookies?

Cookies are small text files which are placed on your device when you visit our Websites. They allow to save information about your navigation and your device.

What are Cookies used for?

The use of Cookies is common and standard on the Internet. Cookies have different functions and can be distinguished by their role. They allow, notably to:

  • Establish statistics and volumes of traffic and of use of the services offered (audience measurement cookies);
  • Track and analyze your use of our websites and applications in order to improve the relevance of content and to understand your preferences.
  • Measure the effectiveness and relevance of our advertising and promotions.
  • Conduct market research and analysis on products or sales in order to improve our products and services.
  • Personalize communications if you have agreed to receive such communications.
  • Carry out relationship marketing and targeting campaigns using social media and other advertising partners.
  • Keep you informed about our products and services if you have agreed to receive such communications.

What types of Cookies are used on our Websites?

Cookies strictly necessary to provide you with the service requested

They are essential to browsing our Websites and properly use their features. They cannot be disabled. For example, when you make a reservation online, you need to proceed to the payment of your order. In order for us carry out this process, we need to keep a record of your “shopping basket”, so that you can enter your personal details and proceed with the payment of your online booking.
These cookies may be used to:

  • Improve navigation on our Websites.
  • Offer you a site in the language of your choice and adapted to your region.
  • Remember your search and/or your shopping cart.
  • Process payment for your online reservation.
  • Improve the security of our Websites.
  • Comply with our legal obligations.
Performance Cookies

These Cookies allow us to observe how you consult our Websites. The information collected through these Cookies include, for example, the pages you consult, open and leave, the date and time, information such as the number of clicks made on a given page, scrolling pages and the type of operating system that you use. The search terms you use or the IP address of your device, to determine your connection country, can also be collected.
These cookies may be used to:

  • Optimize and improve the usability of our Websites.
  • Analyze content performance and understand visitor behavior.
  • Improve the performance of our Websites and mobile application.
  • Detect navigation problems or organize certain content.
Fonctional Cookies

These cookies enable us to improve and personalize the functionalities of a website, and the content offered to you based on your browsing and previous choices. If you disable these cookies, you may not be able to browse certain parts of the Websites or take advantage of certain features. For example, you may not be able to access certain search functions, or audio or video content may not be displayed.
These cookies may be used to:

  • Facilitate the use of tools and forms.
  • Help us get to know you better.
  • Facilitate, personalize and adapt your experience.
  • Retain usage preferences when viewing YouTube videos embedded on one of our Websites.
Advertising Cookies

These cookies may be placed on our Web sites or mobile applications by our advertising partners. They may be used by these partners to profile your interests.
These cookies collect information about your browsing habits. Depending on the pages you visit on our Websites or mobile application, you define your own preferences, which enables us to offer you personalized advertising tailored to your centers of interest. Information collected through advertising cookies is based on the unique identification of your browser and Internet device. If you do not allow cookies, your advertising will be less targeted.
These cookies can be used to:

  • Limit the number of times you see an ad and help us evaluate the effectiveness of our advertising campaigns. These cookies are placed on your device by our partners (e.g. advertising agencies, ad targeting agencies, social media and search engines).
  • Measure traffic generated by our advertising campaigns.
  • Evaluate the success of our advertising campaigns, including advertisements about us on third-party sites, for example by counting the number of bookings completed by customers from an advertisement.
  • Conduct market research.
  • Show you advertisements related to your interests.
Social networking Cookies

Our Websites contain links to social networks that allow you to share content from our Websites with others. When you use these sharing buttons, a third-party cookie is installed on your device. If you are connected to the social network while browsing, the sharing buttons allow you to link the content you consult to your user account.
These cookies can be used to:

  • Track your browsing on other websites.
  • Profile your interests.

If you do not allow cookies, you may not be able to use or view these sharing tools.
For more information on cookies linked to social networks, we invite you to consult their respective cookie management and privacy policies

How to manage the deposit of Cookies on your device

When you access our Websites, a banner appears to inform you of our use of cookies.
These choices regarding cookies on a device are saved for a maximum period of twelve (12) months from the time the cookie is first deposited on your device. Once this period has elapsed, we will ask for your consent again.
You can modify your choices with regards to Cookies at any time by setting your Web browser preferences. In order to configure your browser, please consult the “Help” section of said browser which will explain the applicable procedure.

Your Choices

You can change your choices regarding cookies at any time by configuring the preferences of your device or by redisplaying the consent banner.

Cookie Settings

To configure your browser, please consult the “Help” section of your browser, which will explain the applicable procedure.

The following hyperlinks can be used to access the settings of the following browsers:

You also have the possibility to control the deposit of Cookies in the settings of your smartphone:

Third Party sites

Some of Transat’s sites contain hyperlinks to third party sites (“Third Party Sites“) that take you off our site and do not belong to Transat. Transat provides these hyperlinks for your convenience. The Third Party Sites are not under the control of Transat and the hyperlinks should not be construed as an approval or endorsement of their content by Transat. Transat is not responsible for the contents of any Third Party Site, any link contained in a Third Party Site, or any changes or updates to Third Party Sites, and Transat makes no representations or warranties regarding Third Party Sites. Information collected by third parties on these other sites is not subject to this Policy, when it is not used by Transat. We therefore encourage you to review the privacy policies of those websites before disclosing your personal information to any third party.

Updates to this Policy

This Policy is subject to change in order to reflect, in particular, the evolution of rules relating to the protection of personal information and privacy. The present version is based on the last update dated September 21, 2023. Any new version will automatically come into effect as soon as it is published by Transat. We therefore invite you to consult Transat’s websites regularly for any changes.

Cookie Policy